I was curious about who was reading, and what they were reading in Aus, and came across this 2016 Macquarie University (Sydney) major survey of reading habits in Australia. It's well worth ploughing through if you're serious about getting published, as it looks at the consumer from just about every angle.
If you're like me and writing fiction is your thing, there's a heap of data on market groups and genres, as well as print vs ebook, and has a look at buying vs borrowing, stuff like that.
A few quick points (all Australians, over 14, of group surveyed) -
66% read a book at least once a week
41% are regular readers
61% of Frequent Readers are female
47% of Frequent Readers are aged 30-59
49% (of Fiction read) are crime/mystery/thriller
36% historical fiction
33% general/contemporary fiction
32% sci-fi/fantasy
31% classics
When it comes to choosing a book to read, they consider...
90% go by topic, setting, or style
70% read and enjoyed previous by the author
63% because it's in the format they want
60% because it was recommended by a friend
45% consider the price
60% mostly prefer print
31% mostly prefer ebook
And lastly - almost as many people borrow books as buy them.
Check out the Survey in full....
Hope some of this helps...
Cheers...
T.R.E.
>>>>>>>>>>>>>>>>>>>